Marketing your business across social media platforms can be difficult. It seems intuitive and like a simple task considering we've all had personal social media accounts most of our adult lives. But marketing your business is a whole different story. Your content and your mindset has to shift.
Roughly 50% of small to medium sized businesses fail within the first 5 years of operation according to the Labor of Bureau Statistics.
That's a statistic that is terrifying.
And if you think about it and just simply look around, you'll see the changes in your local community from having a chic apparel store only to be replaced by a vibrant coffee bar happen all the time. Life seems to go on without you ever thinking about that local shop in its former glory.
For the person it affected, it's devastating. As Brow Envy approaches its 3 year mark, we are lucky enough to have such amazing clients that we don't have to worry about this reality that many artists have to face.
But at Brow Envy, our mission has been about empowering ALL women. Not just clients. But also our fellow microblading artist artist.
YOU ASKED FOR IT - SO WE DELIVERED IT!
We're so excited to announce the launch of our brand new Brow Envy Academy course - Social Media Made Simple! Here's a 1 minute video talking more about it! If you want to learn more, we've given away a lot of juicy details including some very actionable things you can do to fuel your social media growth directly from the course itself below the video so be sure to check that out :)
Microblading Marketing Training 101
I want you to play along with me for a second. Get out a pen, pencil, or even jot this on your notes on your phone. But answer these few questions in as few words as possible.
Imagine you are your consumer.
Picture them pulling out their phone and getting on Instagram or Facebook or any other social platform your business is on:
When they get to your page, what is their impression of your business?
What are they typically doing when they decide to check your business's social media page? Are they seeking an escape from their day job? Or are they waiting in line at Starbucks? Are they actively looking for you as a solution?
What are some of the emotions that go through their head?
Are they engaging with your posts?
Being able to effectively market your brand on social media requires you to be able to answer these types of questions. And in as much detail as possible.
Amazon's Chief, Jeff Bezos, said it best:
"Your brand is what other people say when you're not in the room."
Are your customers saying what you want them to say? Starting your microblading business is one thing - but you then have to use social media to create a brand that has customers saying exactly what you want said about your business.
This is the part that took me years to really wrap my head around and be able to influence for Brow Envy.
That's the reason this course exists! To save you the years of trial & error learning things the hard way. Over the years of searching for the best ways to get more clients using social media, all the information available wasn't really applicable to growing a microblading business or beauty business. Not to mention it was never all in one spot. And usually the person providing the information didn't even have an instagram account using their own advice.
This course is customized and tailor made for all you artists out there. In this course you'll get the following:
40 minutes of social media fundamentals, growth strategies, and things you can begin doing today to get more customers and grow your audience.
Downloadable microblading training guide focused specifically on social media. You can use this 30 page PDF to follow along while you watching the video training content.
Downloadable microblading training workbook to accompany the training guide and video content. This workbook is used after you complete the training material to put your learning into action and help you apply all your valuable, new social media strategies!
Access to our Microblading Artist Community if you want a place to learn and grow as not just a beauty artist and entrepreneur. Check out our content we made about that if interested or have questions.
This course gives you a roadmap that will help you start growing your social media audience, get more customers, and ultimately book more clients. Continue reading on and we share some of the actual strategies covered in the course!
If any of these three things sound appealing to you, then you are in the right spot!
Save countless hours and energy scouring the web that you can better use improving your technique and creating engaging content.
Eliminate the stress of where your next clients are going to come from by creating a system for your ideal clients to consistently find and book YOU!
Become a business with a brand that people will support in the long term to help you find the personal, financial, and professional freedom you've been looking for.
We Are Living Proof
We have skin in the game, too. We're right there with you - in fact, everything you see in this course is something that has already been proven on the Brow Envy social pages. Here are some business results that we can credit directly to the proven processes that are taught in the Social Media Made Simple microblading training course:
We're growing by the thousands on Instagram with +13k followers and counting.
We've seen double digit search engine traffic growth and have been ranked #1 on Google for "Microblading Cincinnati" for all of 2018 and 2019.
Other platforms we've expanded to where we use these principles like Youtube has +50,000 minutes of watch time and hundreds of subscribers! The screenshot below shows you in the past 90 days alone our growth using the tactics. It's proof like that this that drove us to create this course to share with you so you can expand your business across platform, too! Feel free to follow this link and see for yourself the kind of content we've been focusing on - you should totally subscribe and check out our content while you're at it :)
We included this information simply because we want you to see this isn't some sales pitch where someone overpromises and underdelivers. You can be confident in the information in this course because we use the same methods. We anticipate 2019 being our strongest year to date thanks to our consistent investment into our social media efforts and support from the beauty community. Our intention is to do whatever we can to help you implement these concepts and crush your goals!
Is A Training Course on Social Media Growth For Me?
Despite the outlook we have for 2019, I remember all too well not really being sure how to grow my business. I had just completed my microblading training. Most of us had to endure the same microblading training experience that left us not prepared to thrive as a business owner. Luckily I had years of corporate business world experience along with my husband. I also got the opportunity to work with a former P&G marketing manager who had just started a strategic advisory firm and was looking to take on new clients. To this day DeepBridge Consulting still partners with us on all of our marketing strategy.
I had a lot of things go right for Brow Envy to become a seven figure business from scratch. Not everyone will have fortunate situations and opportunities like this, though.
The reason Brow Envy Academy exists is because it got too difficult watching fellow artists who were highly talented struggle and never understand why it wasn't working for them.
They often blamed their talent...
Their work ethic...
Most of the time it was none of those things.
It was simply the business fundamentals and marketing side of things.
A lot artists don't have formal business training or corporate experience. And while that's certainly not a necessity, it makes a major difference in positioning your business to grow. It's why Brow Envy has made such an investment in the microblading Cincinnati artist community. And this course is another reflection of our commitment.
Social Media Made Simple will provide you all the information you need and will give you the edge over your competition. Here are are some additional details of the actionable things you'll learn in this microblading training course:
Get New Clients & Increase Sales Using These Social Media Business Fundamentals & Strategies
This course will strengthen your foundation of social media for your business and walk through some of the most important components of your business's social media strategy such as:
The type of social media you should be on (see below for additional details!)
How to create quality content that will make clients seek you out and book you
When to post, how often to post, and how to think about that to strategize your content releases
Your Brand Checklist we create together with you which will serve as your business's guide to using marketing to fuel your social media growth. See below for all the details about what a brand checklist is as we have laid out all the details for you 100% for FREE!
Detailed explanation of the things to avoid and common mistakes which can save your business years and potentially make the difference between being a strong microblading salon and going out of business.
Social Media Made Simple FREE Course Content
If you are still around - thank you! and hopefully you feel more confident Brow Envy Academy can provide you the microblading training, business resources you need to grow, and support you need as an artist. To thank you for digesting all the information we're giving you, we want to include even more value by giving away some of the course information. Just to make it that much more clear that we believe in this and also our priority is YOUR growth.
Social Media growth is all about quality AND consistent content. Posting frequently will force you to address the problem that we see artists struggle with the most; what happens when you run out of things to say?
Great question! But it's a trick question. It's not always WHAT you say, it's HOW you say it and the story you are bringing to life for the person reading your content. Here are some example and tips of things you can do to push your content to the next level and increase engagement from your audience:
Photos and videos of work. be creative with it.
Timelapse videos of the session - You could even talk over these short videos or share the client experience at the end. Some very powerful video content is having the customer talk about their experiences from an emotional perspective so your audience and potential customers can see the impact from the viewpoint of a fellow client!
Boomerang your content!
Host events- Events are so powerful because they are a great way to get new clients through your doors or atleast get new clients active digitally. The more conversations your brand can be in, the better! Use these events to engage with all your new and existing customers.
Contests & Giveaways - These activities result in quick boosts as well as help you understand better the type of content your audience wants more of. Use this opportunity to exponentially increase the amount of mentions your business gets by having contestants get an entry in these contests and giveaways on your social media account/s by liking, commenting, and/or sharing. This is just one example of many you could use.
Polls - Another quick and simple way to engage with your audience. Having a feedback loop where you are constantly learning from your audience and asking what they want will make them not only feel involved, but it will improve your content's engagement and you'll notice more people booking because you are now creating content they are interested in. Helping them feel like they are apart of your brand and have skin in the game is they key. Essentially, they already do. They keep your doors open. The least you could do is serve them the information they want to see!
Testimonials are important regardless of the platform you mostly market on. But the key is to find ways to showcase and creatively put those reviews on display for other to see cross platform. For instance, google reviews can be screenshot and put on Instagram. Or, you could cut down a video testimonial you have from a client and put it on Instagram or upload the footage to Youtube.
Your Brand Checklist
1. What is your product, service, message, or mission?
First, what do you have to offer? Elaborate. You might sell one product or offer a couple services but what do they really do for the consumer? For example, Brow Envy offers brow and lash services and related products. However, what we really sell is confidence, independence, and the right to look and feel younger.
2. What is the tone of your brand?
What's the feeling you are trying to elicit when they interact with your brand, in particular on social media? Do you want them to feel inspired? Motivated? Confident? Tone refers to what approach you'll take when you communicate with your audience.
For example - if you want your audience to feel confident in their abilities, your tone might be authentic. You would be honest and direct, and encourage transparency. You would not use cheesy phrases or marketing jargon.
3. Do your design choices support all of the above?
Your color scheme, font, logo and content will need to support you tone and messages. For example, if your tone is calm, you might choose serene colors and airy fonts. On the contrary
4. Who is your audience?
If you know the specific characteristics of the person you want to engage with, your brand and in turn your social media pages will be more successful. You'll be able to figure out how to open up the lines of connection with them. You can try to address a wide range of consumers, but you're more likely to resonate with a more specific group of people. Remember, there are millions of users on social media. Targeting specific users and offering value to their lives will allow your content to really resonate with them - which in turn will lead to more followers and engagement.
4 Common Mistakes That Could Set You Back Years
MISTAKE 1: No Clear Theme
Pick one over-arching theme and 3-5 sub-themes that flow together. Posts should match the profile name and description. Pro Tip: If it doesn't match the themes don't post it!
MISTAKE 2: Over-Editing Photos
People prefer simple and clean posts with natural looking color and filters.
MISTAKE 3: No Call To Action In the Bio
You've made people fall in love with your account, now what? They need something to do! Link them to your store, blog, youtube, or any other action you want them to take.
Pro Tip: Use bit.ly to shorten your links to make them more attractive, or Linktree to link to multiple pages at once.
MISTAKE 4: Not Interacting With Other Users, Artists, and Clients
Algorithms require you like, comment, and follow other pages. If the platform determines you're only putting out content and not engaging, your page will not be rewarded with more visibility.
Use this information and let me know in the comment section if you have had any quick wins putting all this into place! We are confident you will :) Want to learn how to get started? You're in the luck - check out all that below!
How To Get More Clients & Start Skyrocketing Your Social Influence
Step 1: Watch the trailer at the top of the blog OR simply follow the link below for access to your Social Media Made Simple microblading training course. We want you to be 100% confident this learning material is right for you! If you are someone who has a brand on social media and wants to grow their audience, this is for you and you are in the right place.
Congrats! You've done that and you are on your way to building your brand's social media authority!
Step 2: Invest in your social media knowledge and begin training on how to grow your social media to start doing heavy lifting for your business to get new clients. You can do so with one easy payment of $199 for lifetime access to all video training, downloadable PDFs, the microblading training audio, and any other materials that come with the course.
Did you know that you can access this as well as many other courses for just $97/month through the Brow Envy Training Academy? Here are the other courses waiting in the membership area with one entirely new training course materials created every single month. Why buy just one when you can invest in your future and get many other business building learning materials, videos, workbooks, and training guides for a much lower price?
Click this link to go to the Brow Envy Academy Membership link and learn how you can save thousands a year on microblading training given to you digitally with immediate returns to your business!
Step 3: Download the Social Media Made Simple Training Manual and read through that making notes along the way of things that you found interesting, confusing, or want to learn more about. Also download the Social Media Made Simple Workbook as you'll be referring to that soon. Below you'll find a screenshot of the training guide's opening pages!
Step 4: With your training manual studied and read, watch the 40 minutes of premium, 4k video content made just for you and your social media growth. this is a learn at your own pace course, like all of our Brow Envy Academy Training Membership courses.
Step 5: Now that you've watched your training video and have gone through your digital copies of your training guides, it's time to put your new social media savviness to work! Retrieve your downloadable workbook and go through the action steps so you can put all your learning to work and begin to reap the benefits and value of your social media training. Below you'll find a screenshot of the Workbook's opening pages!
We would love to hear any input you may have from this information. Is there anything you wish you understood better about this course of the Brow Envy Academy? Feel free to email firstname.lastname@example.org and we'll get you any information you may want! Or check out our 100% free microblading training artist community by simply making a profile in a few easy step!
Thanks for letting Brow Envy be a part of your microblading journey!